How to get started with a LinkedIn Profile

LinkedIn is a networking site for professionals all around the world. Differing from the likes of Facebook and Instagram, LinkedIn is a platform for anyone who is looking to advance their career. It can be used to find a new job, connect with other professionals, and showcase your unique professional journey.

So how can you ensure your LinkedIn profile is working to it’s maximum capacity?


COMPLETE YOUR LINKED IN PROFILE

The purpose of your LinkedIn Profile is to summarise your professional experience to your connections, future employers, and recruiters.

Professional photo

A professional networking profile needs a professional photo. You could take a picture dressed in smart business wear, with a warm smile. Or you could show yourself in action, such as presenting a talk or attending a meeting. Think of how you want to come across in a business context.

The headline appears directly under your name. Use this to display your job title, a brief description of what you do, or summarise your current situation. 

Professional Experience

Treat your LinkedIn profile like your online CV. Fill as much of this information in as you can. Use the 'About' section to tell your profile readers all about you, showcasing your professional milestones, skills and interests. Complete the Experience, Education and Skills sections and keep this updated regularly.

Request recommendations

This is a great feature on LinkedIn. Ask your colleagues, managers and even friends to write you a recommendation. This is a great way to show your network that you are a trusted and valuable employee.

BUILD YOUR NETWORK

Once you have completed your LinkedIn Profile, you are ready to build your network.

Add Connections

You can start by adding your family, friends, past or current classmates and coworkers to your network. You can also follow individuals and companies, to help you understand what is happening in your industry and professional circle.

Add content

Share updates with your network in mind, and give them a chance to get to know you while you get to know them. Anything you post will be displayed to everyone on your network. Let people know your values and passions by creating discussions, sharing quotes and getting people involved. Be authentic and yourself is the best advice we can give.

Add comments

Like and comment on relevant posts and articles, sharing your perspective on relevant topics with others. Connect and grow with members who share your interests, experiences, or aspirations.


IN SUMMARY

Using LinkedIn regularly will help to ensure that you are developing your network and getting the most out of the platform. Don't forget to keep your information up-to-date for anyone viewing your profile.

LinkedIn is a powerful platform when searching for a new role. You can research companies, apply directly for roles, and let your connections and recruiters know that you're open for job opportunites.

If you would like to take a look at our current vacancies across Essex and Suffolk, head over to Careers in Professional Services - Current Job | Lighthouse Personnel