Why company leaders need to be active on social channels
Social media tone and strategy sets the core values and brand image of what your company offers. So why is it important for a leader to get involved? Well, in order for a leader to get people to buy into their vision, they must first get people to believe in them. So, if you lead a team and haven’t been actively engaging with your people on social, here are reasons to get on-board now.
To connect with your people:
Whether you’re a fan of social media or not, it’s the way forward, and people are using it on a daily basis. This creates a great opportunity to connect with them. This doesn’t mean you have to be on social channels hours on day, it just means you have to know how important the digital world is and how active it is now. Create a discussion topic on LinkedIn for example, this created huge engagement reaching up to 5,000 people.
To stay relevant:
Leaders are so connected that they don’t miss much. The best place to stay relevant to them is on social media. Not only does this help you connect with others, but it also allows you to connect with their people as the content shows up in their feed. It’s a fantastic way to get personal, be visible, relevant and touch base with your network on a regular basis. LinkedIn is especially great for this, but take advantage of twitter too!
It’s not time consuming:
The majority of leaders would tell you that they just don’t have enough time to commit to being engaged. Leaders… think about the skills you used to network that got you to the point you are at today. You can learn the basics of social engagement and get in the routine of checking your social channels 15 minutes a day. The benefit you will receive in return for your company channel engagement will make it worth it. It might be the best investment you make!
It shows expertise:
A leader is naturally thought to be the most knowledgeable and experienced in the company and field. The knowledge could come in the form of an Instagram post, LinkedIn, a quick tweet or a blog. The point is, you are sharing your expertise with others in an effort to help others be successful. For example, here at Lighthouse Personnel, we share VLOGs brought to you by our Managing Director. Not only do we want to do this to be helpful, but also it represents the positive brand image we are consistently working towards. Here is our YouTube channel, have a look yourself!
No one can set the tone like you:
Employees can post on the company page, but what they really want to see, is your face to the screen and a personalised touch. Not getting involved in both the company and your own personal profile is detrimental and it’s not authentic, you will blend in like the companies around you. Remember, no one knows your company like you!